Translation services powering Swiss exports

Donald Trump’s decision has reshaped global trade. What if the new tariffs applied by the United States were an opportunity to develop your markets in Latin America, Asia and the Middle East? SwissGlobal Language Services, the strategic translation services partner for SMEs, can help you increase your exports by translating your content into multiple languages.

A new paradigm: strengthening all your markets through translation services

Of course, the US market is important, but the current political uncertainty there means that we need to diversify our revenue sources.

The tariffs imposed by the United States on Switzerland are significantly impacting Swiss exports. Many SMEs are seeing their primary market disappear as a result of this decision.

However, this setback can be leveraged strategically to accelerate the diversification of your export markets. As an exporter SME, you often encounter different languages. It’s time to elevate the marketing of your products to the next level and connect with your future clients.

While you focus on your business strategy, SwissGlobal Language Services can orchestrate your multilingual communication. We will tailor your communication to each target market so that it resonates with your new clients.

Markets with great potential

With the tariff situation so uncertain, three regions stand out as destinations of choice:

The Arab States of the Persian Gulf

The member states of the Gulf Cooperation Council – Saudi Arabia, Bahrain, the United Arab Emirates, Kuwait, Oman and Qatar – are a rapidly growing market. Its major infrastructure projects and high purchasing power make it a market with keen interest in technological equipment, industrial machinery, precious stones and metals, and European food products, among other items.

Although English is a good starting point in this region, Arabic will open doors for you and bring you closer to your clients.

Mercosur countries in Latin America

On 2 July 2025, the EFTA states, including Switzerland, concluded negotiations on a free trade agreement with Mercosur (Argentina, Brazil, Paraguay, Uruguay) within the EFTA framework. This agreement will eliminate customs duties on 95% of Swiss exports to this region, putting SMEs in a particularly advantageous position. With its 270 million inhabitants and strong growth potential, Mercosur is of great interest to the Swiss export industry.

To be successful in this market, you need to speak Spanish and Portuguese – the South American variants, of course!

India and South-East Asia

With its population having topped one billion, the growth of its middle class, and its rapid digital transformation, India has become a market that cannot be ignored. Transport equipment, pharmaceutical products and precision machinery are just some of the products that Switzerland can export to India.

EFTA and India have also signed a free trade agreement that would reduce customs duties on the majority of India’s imports and promote investment and cooperation. This agreement is expected to take effect in autumn 2025.

To help you effectively penetrate these markets, SwissGlobal offers specialist language services, including technical and marketing translation services, cultural adaptation of content (such as product names, slogans, and documentation), and multilingual website localisation.

The same is true of Indonesia and the Philippines, whose age pyramids indicate significant economic growth, particularly in urban centres.

Quality translation services for market positioning

Of course, a product must stand on its own merits, but effective communication will enhance its value even further. The world does not consume in English by default. We will take care of promoting your product in various languages, in line with local culture.

SwissGlobal Language Services can help you every step of the way:

Multilingual content strategy

We can structure your documents, messages and web content so that they resonate with a region.

Specialised translation services by sector

Whether for technical, financial, legal, marketing or medical documents, our specialists translate into their mother tongue with precision.

Commercial communication

Product descriptions, FAQs, white papers and automated messages: your potential clients need to understand and feel understood.

SEO and digital marketing

Optimise your presence in the search engines and sales platforms of your target markets, for example, Baidu in China or Mercado Libre in Latin America.

SwissGlobal, your strategic language partner

These are uncertain times for SMEs, but they also present an opportunity to rethink your export model. By utilising professional language services, a well-thought-out communications strategy, and properly localised media, you can make your company stand out in markets hungry for innovation and quality.

You take care of the product, and we’ll take care of the language. SwissGlobal Language Services is your strategic language partner for international growth.

Contact us to arrange a language consultancy appointment and expand your sales horizons through the power of professional translation services.