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Website translation

Your website deserves to be found. The key to success is then that all-important first impression. We will not only translate your website into many different languages but also localise it for each cultural region and target market, including the necessary search engine optimisation (SEO) work. Place your trust in SwissGlobal to ensure you have an effective online presence in all language versions.

Website translation and localisation: what is the right technical workflow?

There are various different technical approaches to choose from when it comes to translating your website. These vary in terms of complexity, security, effort and cost. The right choice for you will depend entirely on the nature of your website: a complex project will require a different workflow to a static site with only a small amount of content.

Text sent in Word or Excel format

Text sent in Word or Excel format

This is the simplest method from a technical perspective, as it doesn’t require any special tools. You submit the content of your website in Word or Excel files. The main source of errors in this scenario is the people who manually input the translations – this is a time-intensive process and mistakes can easily creep in.

Export and import of XML from your CMS

Export and import of XML from your CMS

Texts are exported directly from your content management system (e.g. WordPress, TYPO3, Joomla or Drupal) and re-imported after translation. This approach saves on manual input, but the completeness of the texts is dependent on the export settings in your CMS. That can lead to greater time and expense for quality assurance.

Translation carried out directly in your CMS

Translation carried out directly in your CMS

At first glance, translating directly in your CMS looks like a straightforward solution. However, it requires you to transfer access and administrator rights to third parties, which could breach data security. It also prevents translators from working with a translation memory or terminology database, which would otherwise ensure consistency and enable them to reuse sections of text that have already been translated.

Translation via proxy localisation

Translation via proxy localisation

Proxy localisation involves creating and translating a copy of your website. A translation proxy service (TPS) can automatically trigger translation of changes and new content. However, proxy localisation does not allow your content to be localised: each language version is a mirror of your original site, and all users see the same thing. It is not possible to generate country-specific content.

Translation in your CMS via an API interface

Translation in your CMS via an API interface

This method combines the benefits of a technical solution with human expertise. Your texts are transmitted directly to us from your CMS via an API interface. The translations are then fed directly back into your CMS in the same way. The key benefits are fewer sources of error and lower processing costs. This is the ideal solution for companies with recurring translation needs.
In many industries, a multilingual website is an absolute necessity. A site in German and English is often the standard, but we at SwissGlobal are the right partner for translations into many other languages, too. It is important to us to select the right approach for translating your website. If you want your site to be identical in all languages, you can proceed with a straightforward translation. If you also want to factor in social and cultural differences between your markets, however, the recommended approach is to localise your website. The translation process itself can be organised in various different ways, from the manual exchange of Word or Excel files to automated implementation with proxy localisation or a direct connection to your CMS by means of an API interface.

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SEO localisation

Don’t lose sight of your marketing and performance objectives when translating.

  • Get found by the right search engine

    In many countries, the aim of any website is to appear in Google searches. But what about if your target country uses a different search engine? Are you familiar with the search algorithms used by Yandex, Yahoo, Baidu or Naver? Our SEO translators are.

  • SEO texts require more than linguistic knowledge

    Our translators possess the requisite specialist expertise in search engine optimisation. This includes the correct use of local keywords, synonyms and search terms. alongside the creation of helpful unique content, an understanding of users’ search intentions, HTML formatting, metadata for Google previews (including character limits) and much more.

  • Keywords are researched, not translated

    The search terms that are relevant for your business can vary from target market to target market. Translating keywords literally will not deliver the results you want. Instead, keyword research is needed for each language to identify the cultural and linguistic habits of local users when searching online.

  • Content localisation

    Different countries; different customs. When it comes to content localisation, a one-size-fits-all approach does not work. Content must be adapted to local needs and expectations – from nuances of language and cultural practices to visual elements. That takes not just linguistic expertise, but also in-depth research and great familiarity with the target market.

SwissGlobal stands for security

We guarantee absolute confidentiality in relation to your documents. That is why we work with an established, ISO 27001-certified Swiss IT partner, which hosts our data securely in Swiss data centres. Your data and texts do not leave Switzerland at any point.

ISO 17100

In order to uphold our high standards, all translations are reviewed by a second native speaker translator who is a specialist in your field (known as the “four-eyes principle”).

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ISO 9001

Our quality management system is effective and efficient, and brings legal certainty. Processes are analysed and optimised on an ongoing basis.

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