The art of truly creative translation. Some messages need that little bit extra: a pinch of personality. The impact of even the most beautifully crafted advertising message can quickly dissipate if it is simply translated word for word. For the translation to really do its job, it needs to take account of linguistic and cultural nuances.
Transcreation: the art of truly creative translation
Transcreation is a term which combines the words “translation” and “creation”. It describes a service which goes far beyond a straight translation. Native speaker sector experts or local advertising copywriters do not simply reproduce your words, but instead convey your text’s ideas and emotions. They apply creative freedom, linguistic flair and an outstanding feel for people and markets.
The benefits for you as a client
- Cost savings for your projects
- Fast, cost-effective, efficient translation process
- Quick turnarounds even for large volumes of text
- Secure handling of your texts
SwissGlobal guarantees data security and confidentiality
We use CSF infrastructure, which is ISO 27001-certified. Client data is always treated confidentially and stored in encrypted form.
All translations are checked by a second specialised translator working into their mother tongue (the ‘four-eyes principle’).
Our quality management system guarantees quality and efficiency. Our processes are analysed and improved on a continual basis.
The post-processing of machine translations (‘post-editing’) involves a qualified translator correcting your texts – guaranteed certified.