Translation pricing for human translation, machine translation, and post-editing usually follows a simple formula: count the words, apply a rate, and send the invoice. It was predictable, easy to compare, and easy to budget. This model is…

Feed your best campaign into a large language model (LLM) and ask it to adapt it for Germany. You may get back something fluent, polished, and surprisingly creative. But fluency alone is not enough: humour can soften, urgency can

“In today’s rapidly evolving landscape, businesses must leverage cutting-edge AI solutions to navigate the complexities of modern communication. Teams are under pressure. Deadlines are tightening. And the touchpoints? They keep…

In a world where businesses communicate internationally, a mistake in writing numbers can lead to misunderstandings or even financial repercussions. At SwissGlobal, we help our clients adapt their content linguistically and culturally,…

Your product works. Your website converts. Your campaigns drive revenue. Then you launch in Germany or Brazil, and suddenly the results disappoint. Traffic arrives but bounces, prospects abandon their carts, and your brand…

Machine translation with post-editing (MTPE) has become the dominant production method globally, with adoption surging from 26% in 2022 to 46% in 2024.¹ Yet fundamental questions persist: is post-editing genuinely more productive than…

When you send documents for translation, you often share sensitive information, such as contracts, financial data, technical documentation, clinical content, or internal communications. Data security is therefore not only an IT concern but…

It’s hard to escape the constant stream of headlines about one LLM outperforming another. Benchmarks, leaderboards and screenshots fly by on social media, each one declaring a new champion. But if your organisation is tied to a single…

Two languages can help you reach millions of people: Spanish and Portuguese share the huge region that is Latin America. Translation into Spanish and Portuguese gives you access to a huge market. However, regional variations need to be…

Choosing the right language service provider is a strategic business decision, particularly in a multilingual country like Switzerland and in an increasingly global market. Professional translation is essential, as it has a direct impact…

Germany and France share borders, trade, and history, but don’t have much linguistic similarity. The same is true in Switzerland, where French and German sit side by side yet follow their own rules, rhythms, and regional nuances. As a…

New Year’s Eve is the one night of the year when everyone speaks the same universal language: celebration. Whether you’re clinking champagne flutes in Zurich, sipping sake in Tokyo, or toasting with tequila in Mexico City, there’s…

Social networks have transformed the way we express ourselves. To make the most of this and stand out from the competition, you have to follow the rules unique to these networks. Although they can really boost your visibility almost…

Switzerland’s technology industry thrives on precision and innovation – from MedTech and robotics to fintech and advanced engineering. To compete globally, Swiss companies must communicate complex ideas clearly across multiple…

When you work with a localisation provider, you’ll often hear the terms glossary and terminology database. At first glance, they might sound like two names for the same thing. But in practice, they serve different purposes, especially…