Subtitles have virtually become a part of everyday life. They guide us through informative or entertaining videos and reels on various social media platforms. Anyone with the right app can write subtitles, which raises the question of why…

In the era of generative AI (GenAI), language technology has reshaped communication, learning, and content creation. As GenAI models evolve, their influence on natural language ─ the natural, human-constructed form of communication,…

Translating a website for SEO is far more complex than simply converting text from one language to another. It requires a deep understanding of local search behaviours, cultural nuances, and how search engines rank websites across various…

Political and institutional translation plays a major role in communication for states and institutions, both national and international. Without it, a multilingual country like Switzerland could not function. The semi-direct democratic…

Integrating a glossary into your machine translation process is essential for maintaining consistency and accuracy. Whether during training of a machine translation (MT) model, in real-time translation with an online translator, or during…

As technology evolves, so do language services. Beyond translation and proofreading, these services also include localising content for cultural relevance and editing text generated by large language models (LLMs) or AI. With the rise of…

Whether you’re dealing with human or machine translation or writing the original content, a well-constructed glossary guarantees that your brand’s voice remains clear and consistent, reducing the risk of costly miscommunication. This…

Since globalisation, having a website in multiple languages has been an advantage. Opting for automatic translation is tempting, but asking a professional to translate your website is far better. Here’s why! What does website translation…

Effective communication is crucial in business, especially for international companies. However, maintaining consistency and accuracy in corporate translations can be challenging, which is why outsourcing all your translation needs to a…

Technology will keep advancing at a rapid pace. To stay ahead of the game and become irreplaceable, you must adapt effectively. How can one do that? By being AI-ready, human-ready, and change-ready. These three competencies will ensure…

With the 2024 sporting summer in full swing, all eyes are on Switzerland’s performance in the UEFA Euro 2024 and the Summer Olympics in Paris. Being home to numerous international sporting headquarters like FIFA, UEFA, the International…

In the business world, effective communication is the key to success. However, ensuring that communication is accessible to all stakeholders, regardless of their physical or language capabilities, is often overlooked. Enter multilingual…

Some become translators because of an innate aptitude or enthusiasm for languages. Others take a more tortuous path but arrive at the same destination. What made me choose to become a translator? What do I like about the profession?

Manche werden zu Übersetzern, weil sie ein angeborenes Sprachtalent haben oder sich für Sprachen begeistern. Andere nehmen einen etwas mühevolleren Weg, kommen aber zum gleichen Ziel. Warum habe ich mich für den Beruf der Übersetzerin…

What happens when a text contains a word that you can’t translate? This blog highlights some of the world’s untranslatable words, how translators approach them and how a translation agency for difficult texts can help. Examples of…