en
July 30, 2019
1 Minute

Words alone cannot guarantee that we will understand each other

It’s not just Brexit that divides opinions. Despite the existence of globally accessible communication channels, tolerance and understanding for other cultures and views do not seem to have grown all that much.  We may resemble each…
July 9, 2019
6 minutes

11 best practice tips for copywriting web content

How do people read on the Internet? Answer: they barely do. On the web, people scan, swipe, surf, scroll, click, bookmark, share, like, pinch and zoom. You are writing for users, not readers On the web, there are no
June 26, 2019
8 minutes

Data protection and data security – why common sense alone is not enough

Data protection and data security create trust – even in a confessional box Data protection and data security are often mentioned in the same breath, but they are not the same thing. They are, however, both essential when it
June 19, 2019
6 minutes

Addressing the issue of addressing everyone: gender-sensitive corporate communication today

The aim of corporate communication is to reach those who are supposed to be reached. But many people no longer feel addressed by the traditional linguistic forms of speech and address. Yet just as society evolves, so, too, does language.…
May 28, 2019
7 minutes

From brands and moon landings to motorbikes and onions

When you think of branding [ˈbrændɪŋ], brand maintenance, brand building, brand image, but also brand mark (a burnt-in mark of identification) and branding livestock spring to mind. So what’s all this got to do with companies, their…
May 13, 2019
1 Minute

SwissGlobal Soars to ISO Success

As in 2018, this year SwissGlobal has once again successfully passed the surveillance audits for ISO 9001 and ISO 17100 with zero non-conformities. We invest in our working processes and are continuously developing our quality…
Mondlandung
March 28, 2019
5 minutes

Moon Landing 50th Anniversary: More than just a small step for your translations

In 1955, the Space Race between the Soviet Union and the US began, with the clear objective to dominate over one another through spaceflight capacity. On July 20, 1969, almost 50 years ago, Apollo 11 landed the first manned mission on the…
February 28, 2019
5 minutes

Machine translation: How your translations benefit from using artificial intelligence

Machine translation (MT), in particular neural machine translation (NMT), will open the doors to good, rapid and cost-efficient language solutions in the future. But the road to this goal is bumpy since the time and financial costs should…
January 10, 2019
1 Minute

SwissGlobal case study most read SDL resource

The SDL case study on SwissGlobal was one of the most read SDL resources in 2018. The SDL newsletter published at the start of the year contained valuable tips for expanding business and advice on how to build successful relationships…
January 9, 2019
1 Minute

SwissGlobal wins tenders

2018 was not only exciting and eventful for SwissGlobal, but also extremely successful on the tender front. As a result, we will be translating in different language combinations for the Federal Department of Finance (FDF), the Federal…
Festtagsgrüsse
January 8, 2019
6 minutes

Were your business holiday cards a hit or a flop this year?

As the new year begins, it’s a great time to contemplate the things that we did well last year, while also identifying what we could have done
language services
January 4, 2019
2 minutes

SwissGlobal, a language services provider

What is the difference between a translation agency and a language services provider? A translation agency in Switzerland has internal and external specialists and assigns translation orders to its pool of qualified translators. That is…
December 31, 2018
1 Minute

More exports with the help of multilingual communication?

Quick and affordable translation solutions are essential in the export business. If you want to tap new sales markets successfully, your communications need to be even more efficient and, ideally, take place in real time. But do you want…
December 18, 2018
1 Minute

The SwissGlobal “Universal Translator” in PROCURE SWISS MAGAZINE

The desire to communicate without language barriers has existed since time immemorial. Like the Star Trek Universal Translator, neural machine translation may soon enable high-quality translation results with the press of a button. But…
December 15, 2018
1 Minute

Intercultural understanding instead of Christmas cards

  Instead of sending out Christmas cards this year, SwissGlobal is once again supporting Translators without Borders. This globally active non-profit organisation has been overcoming language barriers for 25 years. More than 3,000…
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