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November 24, 2019
3 minutes

English-to-Chinese translation: Colossal potential

China’s emergence as an economic power also means that Chinese consumers are now on the radar of many companies. China is no longer viewed merely as the world’s factory but is now considered an attractive sales market as well.…
November 24, 2019
3 minutes

English-to-Spanish translation: Erstwhile rivals

Over 400 years ago, England inflicted such a crushing defeat upon Spain that the once-proud colonial power never fully recovered. Nevertheless, Spanish is still one of the most widely spoken languages in the world, making…
November 13, 2019
1 Minute

SwissGlobal sponsors BSCC event

SwissGlobal was thrilled to be proud sponsor of yet another successful BSCC Zurich Speaker Series event. Thank you to the British Swiss Chamber of Commerce and to Janine Händel, CEO of the Roger Federer Foundation, for the fascinating…
November 12, 2019
1 Minute

SwissGlobal to take part in tekom and celebrate with SDL

SwissGlobal will be at the tekom trade fair, to be held in Stuttgart from 12 to 14 November. At this international industry meeting, 140 exhibitors will be presenting their latest solutions and tools for translation, terminology and…
Terminologie und Corporate Language
November 5, 2019
8 minutes

Terminology and corporate language: How digitalisation can improve the quality of your translations

There are countless ways in which we can express a single idea. And while that may be a delight for poets, it can cause real difficulties for communication specialists. A stringent communication policy is necessary for companies to…
October 15, 2019
5 minutes

How to find the right language services provider

Any business operating in different regions relies on multilingual communication with impeccable language and style adapted to specific local conditions. A professional language services provider such as SwissGlobal can offer you…
September 19, 2019
1 Minute

SwissGlobal supports the BSCC Zurich Speaker Series as a sponsor

Wage inequality is unjust because quality is always important, irrespective of gender. Equal wages for equal work is already a reality at SwissGlobal. But this still isn’t true for all companies. PwC was the first major company in the…
August 28, 2019
9 minutes

Website translations: The 3 questions most frequently asked by our clients

Do you want to conquer the entire Swiss market – and perhaps even European and global markets? If so, a multilingual website is an indispensable asset, since an estimated 50-75% of internet consumers will only order from websites that…
July 30, 2019
1 Minute

Words alone cannot guarantee that we will understand each other

It’s not just Brexit that divides opinions. Despite the existence of globally accessible communication channels, tolerance and understanding for other cultures and views do not seem to have grown all that much.  We may resemble each…
July 9, 2019
6 minutes

11 best practice tips for copywriting web content

How do people read on the Internet? Answer: they barely do. On the web, people scan, swipe, surf, scroll, click, bookmark, share, like, pinch and zoom. You are writing for users, not readers On the web, there are no
June 26, 2019
8 minutes

Data protection and data security – why common sense alone is not enough

Data protection and data security create trust – even in a confessional box Data protection and data security are often mentioned in the same breath, but they are not the same thing. They are, however, both essential when it
June 19, 2019
6 minutes

Addressing the issue of addressing everyone: gender-sensitive corporate communication today

The aim of corporate communication is to reach those who are supposed to be reached. But many people no longer feel addressed by the traditional linguistic forms of speech and address. Yet just as society evolves, so, too, does language.…
May 28, 2019
7 minutes

From brands and moon landings to motorbikes and onions

When you think of branding [ˈbrændɪŋ], brand maintenance, brand building, brand image, but also brand mark (a burnt-in mark of identification) and branding livestock spring to mind. So what’s all this got to do with companies, their…
May 13, 2019
1 Minute

SwissGlobal Soars to ISO Success

As in 2018, this year SwissGlobal has once again successfully passed the surveillance audits for ISO 9001 and ISO 17100 with zero non-conformities. We invest in our working processes and are continuously developing our quality…
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