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How much is your reputation worth? 5 reasons to invest in Linguistic Reputation Management
A review of the Corporate Reputation Summit 2020 Nowadays, thanks to digitalisation, we can do almost everything from almost anywhere. Hand in hand with this goes the demand to be professional and transparent at all times. Performance is…
SwissGlobal takes over SemioticTransfer
On 1 May 2020, SwissGlobal Language Services AG, located in Baden (Aargau), took over the translation agency SemioticTransfer AG, also based in Baden. This acquisition sees SwissGlobal continue to implement its growth strategy, expand its…
5 criteria that guarantee quality from a Swiss translation company
When it comes to quality, Switzerland definitely ranks in the premier league, making the “Swiss” label a highly coveted plus for any company. When it comes to services, however, it is worth your time to take a closer look.
Writing for your target audience: how to win over your readers
Your texts should achieve your goals. They should appeal to your target group and elicit something – whether it be trust, interest or, better yet, a purchase. Attaining this requires knowledge and support, however. In order to reach your…
Natural language processing – do you understand the language of the future?
Maybe you have already heard of natural language processing, or NLP for short. For many, however, it is still an unfamiliar term. In fact, you probably already use various forms of NLP in your day-to-day life without being aware that you…
SwissGlobal continues its reign as an ISO champion
SwissGlobal has once again passed both of this year’s ISO audits with top marks. The re-certifications for ISO 9001 and ISO 17100 are two additional milestones along our path to ensuring continuous quality improvement. We invest in…
Swiss quality builds trust
Whatever your views on globalisation, good quality is never a matter of opinion. Switzerland enjoys an outstanding reputation when it comes to solid skills, reliable service and mutual
How to avoid translation slip-ups and deciding when the use of machine translation systems actually makes sense
This April, we devote our blog to flops, fails and fumbles in the translation industry. However, what may make us grin while reading a menu on holiday can quickly become problematic in a professional setting. Read more to find out how you…
Differences between language service providers and translation agencies in Switzerland
If you often navigate the translation environment, you’ve probably heard of both. But while language service providers and translation agencies appear to have a lot in common, there are important differences. In this blog post, we…
Remote work and working from home – How coronavirus is changing the way we work
Digitalisation has made it possible and the rapid spread of coronavirus is making it inevitable – the way we work is going to change drastically. Although it has been possible to work remotely for years, many employers are still…
Giving companies and brands a language of their own
People never stop developing their language skills throughout their lives. It's no different for companies and brands. Language adapts itself to age, time, circumstances, its target audience, communication goals, contexts, and the means of…
The data rush of 2020 and how it is fuelling the translation industry
Back in 2006, partly in response to the revelation that information telecommunicated via the Internet had risen from 50% to 97% within the space of five years, the British mathematician Clive Humby claimed that ‘data is the new oil’.…
Partnership with CRO.SWISS
SwissGlobal is excited to start off 2020 with a new partnership. CRO.SWISS is Switzerlandˋs leading platform for Reputation Management and we are looking forward to having them as a competent partner by our side. Founder Christof Küng is…
Why English isn’t always English – The US-UK divide
Have you ever felt that despite speaking the same language, you just couldn’t get your message across to your conversation partner? You might think that sharing a common language would guarantee flawless communication, but anyone who has…
Translators without Borders: When language saves lives
Can you still remember December 2004, when an earthquake struck in the Indian Ocean shortly after Christmas and triggered multiple tsunamis? This devastating natural disaster claimed numerous victims in the coastal regions of Indonesia,…