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Addressing the issue of addressing everyone: gender-sensitive corporate communication today
The aim of corporate communication is to reach those who are supposed to be reached. But many people no longer feel addressed by the traditional linguistic forms of speech and address. Yet just as society evolves, so, too, does language.…
From brands and moon landings to motorbikes and onions
When you think of branding [ˈbrændɪŋ], brand maintenance, brand building, brand image, but also brand mark (a burnt-in mark of identification) and branding livestock spring to mind. So what’s all this got to do with companies, their…
SwissGlobal Soars to ISO Success
As in 2018, this year SwissGlobal has once again successfully passed the surveillance audits for ISO 9001 and ISO 17100 with zero non-conformities. We invest in our working processes and are continuously developing our quality…
Moon Landing 50th Anniversary: More than just a small step for your translations
In 1955, the Space Race between the Soviet Union and the US began, with the clear objective to dominate over one another through spaceflight capacity. On July 20, 1969, almost 50 years ago, Apollo 11 landed the first manned mission on the…
Machine translation: How your translations benefit from using artificial intelligence
Machine translation (MT), in particular neural machine translation (NMT), will open the doors to good, rapid and cost-efficient language solutions in the future. But the road to this goal is bumpy since the time and financial costs should…
SwissGlobal case study most read SDL resource
The SDL case study on SwissGlobal was one of the most read SDL resources in 2018. The SDL newsletter published at the start of the year contained valuable tips for expanding business and advice on how to build successful relationships…
SwissGlobal wins tenders
2018 was not only exciting and eventful for SwissGlobal, but also extremely successful on the tender front. As a result, we will be translating in different language combinations for the Federal Department of Finance (FDF), the Federal…
Were your business holiday cards a hit or a flop this year?
As the new year begins, it’s a great time to contemplate the things that we did well last year, while also identifying what we could have done
Translation company in Bern: translation quality incorporating the best of Swiss tradition
The capital city of Bern is where Switzerland’s political heart beats. If you need a translation company in Bern who is familiar with the conditions in Switzerland, SwissGlobal is your perfect partner to meet exactly that need. Because…
Translation company in Zurich: SwissGlobal is wherever you are
Do you need a translation company in Zurich? Then SwissGlobal is your best bet. Because we put the client at the heart of everything we do. Over 400 language professionals worldwide are available to assist you wherever you need
SwissGlobal, a language services provider
What is the difference between a translation agency and a language services provider? A translation agency in Switzerland has internal and external specialists and assigns translation orders to its pool of qualified translators. That is…
More exports with the help of multilingual communication?
Quick and affordable translation solutions are essential in the export business. If you want to tap new sales markets successfully, your communications need to be even more efficient and, ideally, take place in real time. But do you want…
The SwissGlobal “Universal Translator” in PROCURE SWISS MAGAZINE
The desire to communicate without language barriers has existed since time immemorial. Like the Star Trek Universal Translator, neural machine translation may soon enable high-quality translation results with the press of a button. But…
Intercultural understanding instead of Christmas cards
Instead of sending out Christmas cards this year, SwissGlobal is once again supporting Translators without Borders. This globally active non-profit organisation has been overcoming language barriers for 25 years. More than 3,000…
Translating into niche languages: rely on the professionals
Many companies underestimate how important translations into niche languages can be for them. At SwissGlobal, we use the term “niche languages” to refer to languages that are not requested on a regular basis. Even if languages such as…