China’s emergence as an economic power also means that Chinese consumers are now on the radar of many companies. China is no longer viewed merely as the world’s factory but is now considered an attractive sales market as well.…

Over 400 years ago, England inflicted such a crushing defeat upon Spain that the once-proud colonial power never fully recovered. Nevertheless, Spanish is still one of the most widely spoken languages in the world, making…

SwissGlobal was thrilled to be a proud sponsor of yet another successful BSCC Zurich Speaker Series event. Thank you to the British Swiss Chamber of Commerce, Janine Händel, CEO of the Roger Federer Foundation, for the fascinating…

SwissGlobal will be at the tekom trade fair, to be held in Stuttgart from 12 to 14 November. At this international industry meeting, 140 exhibitors will be presenting their latest solutions and tools…

There are countless ways in which we can express a single idea. And while that may be a delight for poets, it can cause real difficulties for communication specialists. A stringent communication policy is necessary for companies to…

Any business operating in different regions relies on multilingual communication with impeccable language and style adapted to specific local conditions. A professional language services provider such as SwissGlobal can offer you…

Wage inequality is unjust because quality is always important, irrespective of gender. Equal wages for equal work is already a reality at SwissGlobal. But this still isn’t true for all companies. PwC was the first major company in the…

Do you want to conquer the entire Swiss market – and perhaps even European and global markets? If so, a multilingual website is an indispensable asset, since an estimated 50-75% of internet consumers will only order from websites that…

It’s not just Brexit that divides opinions. Despite the existence of globally accessible communication channels, tolerance and understanding for other cultures and views do not seem to have grown all that much. …

How do people read on the Internet? Answer: they barely do. On the web, people scan, swipe, surf, scroll, click, bookmark, share, like, pinch and zoom. You are writing for users, not readers On the web, there are no

Data protection and data security create trust – even in a confessional box Data protection and data security are often mentioned in the same breath, but they are not the same thing. They are, however, both essential when it

The aim of corporate communication is to reach those who are supposed to be reached. But many people no longer feel addressed by the traditional linguistic forms of speech and address. Yet just as society evolves, so, too, does language.…

Warum Reputation, Markenpflege und Textverständlichkeit zusammengehören. Branding [ˈbrændɪŋ,]: Markenpflege, Markenaufbau, Markenimage, aber auch Brandmal (to be branded: als etwas gebrandmarkt sein). Die Redensart «Gebranntes Kind…

As in 2018, this year SwissGlobal has once again successfully passed the surveillance audits for ISO 9001 and ISO 17100 with zero non-conformities. We invest in our working processes and are continuously developing our quality…